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NEW Indiegogo Technology Projects

Turning To The Crowd for Market Research

This guest blog post was written by Mike Fretwell of Jarden Corporation, the powerhouse behind household brands like Mr. Coffee™, Crock-Pot™ and Oster™. Bringing an idea to life requires a lot of thought, effort and research. Through trial and error and customer feedback, inventors can determine whether or not their products are viable and how to improve to best suit their customers’ needs. As companies search for new, effective methods of conducting research, more and more are turning to crowdfunding launch platforms like Indiegogo to get in front of the early adopter community and receive real, valuable feedback. Early adopters and crowdfunding Crowdfunding has become...

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The Importance of Eyeballs for Crowdfunding Projects

This guest post was written by Scott Barrett of OPEN-2 LLC. OPEN-2 and ‘partner-in-crime’ company, International Headquarters, are designers and creators as well as brick and mortar sales agents, excelling in video game sales, film and television production and game making. To date, we at OPEN-2 have had three successes with crowdfunding. Our first was launched almost two years ago now when OPEN-2 was involved with Black Powder Media in the launch of the iMpulse Controller. When we first launched, the space was less crowded and somehow, with no advertising whatsoever, we hit our mark and beyond very quickly (ending at a decent $140k)...

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Ubuntu Edge & Beyond: What We Learned from Crowdfunding

This guest post was written by Amrisha Prashar, Campaign and Social Media Manager across the devices division at Canonical.  Some of you may remember the Ubuntu Edge Indiegogo campaign back in 2013, where an audacious $32 million goal was set in order to build the next generation of personal computing. Ubuntu Edge intended to combine smartphone and desktop PC in one state-of-the-art device. Although the ambitious target wasn’t met, over $12 million was raised by 27K contributors across 125 countries, breaking crowdfunding records of all time. Innovation and Crowdfunding If we had to sum up the experience in three words, it would be crazy, exhilarating and...

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How To Crowdfund A Million Dollars

This guest post was written by Jonas Gyalokay, co-founder and CEO at AIRTAME, a company that wants to rid the world from screen cables and help people to work better – wirelessly.  Crowdfunding is the process of turning early-stage funding, getting to product-market fit, building a customer tribe and telling people about your existence on its head. It’s probably the most democratic and direct verification of business potential – if done right. The AIRTAME device is a small computer that plugs into the HDMI port on your TV or projector. Connect it to your WiFi network and stream content from all your...

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Notes from China: 16 Days of Maker Wonder!

I just got back from a 16-day, 14-presentation, 100s-of-entrepreneurs, 11-accelerator, 3-factory visit to Shanghai, Shenzhen, Hong Kong and Taipei, where my colleague Ben Bateman (@Gilbetrar) and I did a whirlwind tour of the exploding “maker movement.” In the US we might use the term “entrepreneur” rather than “maker”, but whatever you want to call it, there is a huge commitment both from above (government) and from below (everyday people) to help makers take advantage of a powerful confluence of trends: amazing access to low or no-cost technology and components, huge numbers of young, well-educated people eager to experiment with products and...

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Tell Your Story: Product Development Updates

You have just successfully launched an Indiegogo campaign for your new consumer product. Your team has done a lot of prototyping, flushed out the engineering CAD files, and everyone on the squad is hustling to get your company funded. Now you have to prepare to update your crowd. The more updates you give, the happier your community will be. After being involved with the development of more than 100 consumer products, I’ve learned that your community wants to hear about the good, the bad, and the ugly. Every part of the product development process is exciting. Make sure to document with video...

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The Latest in Tech

Hello there! What better way to spend your time reading a blog post… than watching it! We thought it was about time we put together a video to share some of the amazing stories from over the past year. Indiegogo is home to some incredible tech campaigns, from story-telling robots, to self-flying drones. We also have some amazing new features that have recently launched allowing you to customize your campaign and collect data like never before! Over the past year, we have seen tech campaigns use our API to run their campaign with their own website, we’ve witnessed pixel tracking allow companies to...

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Israel: Silicon Wadi

Hello from Israel! With quickly expanding innovations in technological fields including medical devices, security tools, software development, general IT and defenses, along with many global consumer apps such as Moovit, Wix, Waze, Gett and Yo!, it’s no wonder that Israel is frequently called the Start-Up Nation or Silicon “Wadi” (Hebrew and Arabic for “valley”). As an Israeli, people often ask me why and how Israel has become such a hotbed for innovation and entrepreneurship. I personally believe there are a few key reasons. Israel itself has a natural “start-up” mentality in that it is still under 100 years old in its modern form. Israel is quite multicultural and...

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Why Patents Matter to Startups

Why should a startup bother patenting its innovation when the application process takes over 2.5 years on average for utility patents? Though valid, this question misses a crucial point. Patent applications help startups get funded. Get Patents to Get Funded According to a 2008 Berkeley Patent Survey, patents play a significant role in securing funding for technology startups. Thesurvey found that venture-backed startups had a median of 6 patents or applications, while startups without venture capital tended to hold no patents or applications. Venture capitalists clearly prefer to invest in tech startups with patent-pending technology, and they’re not alone. Angel investors, banks...

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Hardware Campaigns: Back to the Basics

It was 9:15 pm on a Sunday evening when I got a call from a temporary employment agency asking me if I wanted to be a Customer Happiness agent for “Indie-something,” and if so, to show up at 8:45 am on Monday morning for the job. I showed up and thought, “Yeah, this is pretty cool…” It’s been almost two years now. Since then I’ve had the fantastic and sometimes even mind-blowingly awesome opportunity to work for Indiegogo. I started here with no knowledge of crowdfunding and have come a long way in understanding the ins and outs of what...

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